Why $100M?

Now that we hit $10M in annual revenue, why is $100M the next goal?

After I shared my goal of $100M, a friend asked:
"Is there an emotional or spiritual significance to the 100 million goal?"

I love that Q! Because I don't want the $100M goal to be "just a number" that isn't tied to specifics.

I made this mistake as I built to $1M rev the first couple of times.

The "million dollar rev biz = success" goal is what drove me into bankruptcy.

I got to $1M+ twice, and decided to walk away from all of it because "business sucked."

But, no, business does not suck.

What I had learned about business and goal-setting and "success" sucked.

It's what created the foundation of my work around Money Dysmorphia.

Goals that are based on arbitrary vanity metrics are not going to get you the real success you want - a life truly worth living, a legacy truly worth leaving, and a journey you absolutely love.

Instead, you'll hit the goals, get to the top of the mountain, and find yourself at the top wondering why the F you just wasted years of your life to make that climb.

Ever experience it?!
So frustrating!

What I discovered in the process is that tying your financial goals to the metrics of the life you really, really, really, REALLY want - while you are living your life NOW - is where it's at.

And, while it sounds simple, it's actually a complete reversal of what we're generally taught when it comes to financial planning.

It requires you to flip the process of goal-setting on it's head.

To know where you are on the map and feel, clear, oriented and directed to where you are going, so you can live the principle attributed to Ralph Waldo Emerson to "love the journey, not just the destination."

So, how does that tie into the $100M goal?

How does the $100M goal tie to my time, energy, attention and money goal metrics?

Honestly, I'm not 100% sure it does.

I don't think I need to build to $100M in order to hit my next level life & business goals. I'm mapping the real metrics right now, and my guess it's a much smaller number (for the next level).

The $100M goal as likely a vanity metric because crossing the $100M mark as a female founder who:

💳 hasn't raised venture (bootstrapped all the way),
💸 was once in bankruptcy,
🪄 is a "business priestess", and
🖌️ sees business as art ...

Is a very rare thing we need to see more of in the world.

What I am clear about is that whatever the metric actually is - and, yes, I will share all the details with my Eyes Wide Open email newsletter community once they are super clear it's going to put self-care first, family/community second, and the time needed to hit the metrics third.

It's how you build your life and business to love the journey, and have getting to the destination be even sweeter.

Tell me your story of climbing a mountain only to find it wasn't where you wanted to go, please. It may make it into my book: Money Dysmorphia and the Journey to Financial Liberation. I'd love to hear from you!